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‼ Effective: March 1, 2024 ‼

Success Continues at 40 with Joel Cruz

The Joel Cruz Scentsational 40 years of success in business was a thanksgiving and influencer party all together. More success to you Joel!

Aficionado & Taiwan Distributor Partnership

As featured on ABS-CBN “Swak na Swak” business show on TFC, Taiwan Distributor Managing Director Ms. Maffie Linda Dioquino

Aficionado and Taiwan International Trading Company Reaches New Heights

Maffie Linda Dioquino believes that big or small opportunities when adding it up achieves the success she has aimed for. It is connecting with people and networks while maintaining long-term relationships is forward-thinking to a foreseeable market future for her company. A woman’s personal touch does not hurt and probably spells a difference in business.

SM Supports MSMEs through their “Kasama ng SM” Campaign

SM launched a program to support MSMEs during the pandemic and Aficionado was one of the long-time brands they are in partnership with feature during the campaign.

Resilience pays off for ‘Lord of Scents’

SM has given Aficionado the opportunity to grow with the mall as a partner and with the continuing expansion to new mall openings. Our partnership with SM is a synergy to achieve more and for the benefit of the consumers.,

Shop Aficionado on Lazada Mall

Aficionado perfume and personal care is now in partnership with Shopee, one of the top online sellers In South East Asia and the Philippines.

Aficionado Now Available on Shopee Mall

Aficionado perfume and personal care is now in partnership with Shopee, one of the top online sellers In South East Asia and the Philippines.

Aficionado #BangongAficionado Tiktok Challenge

Do you love dancing? Do you have a passion for making videos? Well, this is your chance to showcase your skills! 🙌 #BangongAficionado TIKTOK CHALLENGE starting this JULY 10, 2020! ❤️💃🕺 P250,000 worth of prizes to be given away! 😲 Mechanics: 1. Record a TikTok video of you dancing with the original steps to the tune of Aficionado “Damang […]

#CaptureYourScent Photography Contest

Who Can Join? The contest is open to all Filipino photo enthusiasts. Submission of Entries: Contest runs from February 7 – March 30, 2020 Each participant is allowed to submit a maximum of three (3) entries only. Participants must submit photos to AficionadoCapturetheScent@gmail.com Aficionado will only accept entries submitted via email. Entries to be submitted should […]

#MyAficionadoPicks Vlog Contest Mechanics

#MyAficionadoPicks Vlog Contest Mechanics Celebrate Aficionado’s 20 years in 2020 by joining our anniversary activities! 🎉 Show us your vlogging skills and get the chance to WIN awesome prizes! 🤩 Here’s how to join: 1. Make a vlog showcasing any Aficionado product (EDT, Bath and Body Spray, Celebrity Scents, Personal or Home Care ) 2. Each video […]

Joel Cruz and his dream of eight kids

Joel Cruz and his dream of eight kids Originally posted on Manila Bulletin , April 27, 2019, 6:23 PM, By Jane Kingsu-Cheng —– Perfume magnate Joel Cruz has always wished for a big family. And now, he’s living his dream with eight of his adorable children. He also recently celebrated the christening of his two youngest […]

Aficionado Grows in Taiwan

Aficionado Perfumes and Personal Care president and CEO Joel Cruz continues to lead his company towards growth as he recently renewed his partnership with Fil-Asiatico of Taiwan

Aficionado CEO and President Joel Cruz Awarded SME Company of the Year and Entrepreneur of the Year 2018 by Asia CEO Awards

As one of the biggest business awards shows in the country and in Southeast Asia capped its ninth year, pioneers and veterans of the corporate scene gain recognition for their efforts.

‘Lord of scents’ Joel Cruz, 3 Pinoys among Forbes’ philanthopy heroes

MANILA, Philippines – Joel Cruz, chief executive of the perfumery behind Aficionado Germany, was recognized along with three other Filipinos in Forbes Magazine’s “Heroes of Philanthropy” in Asia Pacific published on Wednesday.

Sweet Scent of Success—from Saleslady to Lady Boss

I MET Noemi Rivera Orbegoso in zumba, and one of the first things that struck me about her is her scent. She literally tickles everyone’s olfactory nerves every time she steps into class.

Awit sa Marawi’ exceeds goal, thanks to Joel Cruz

When the Lord of Scent Joel Cruz conceived the fundraising concert “Awit sa Marawi,” his goal was to raise P3.5-Million for the benefit of those affected by the ongoing conflict.

Joel Cruz: Oozing with the scent of success

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