Aficionado

SUCCESS CONTINUES AT 40 WITH JOEL CRUZ

Joel Cruz celebrated his 40 years of success in business this year 2023. The Scentsational 40 event happened at the Cove Okada Manila last June 23, Friday night.

His story behind this celebration starts while in university, studying a preparatory course to becoming a doctor in UST. During family dinners, he would hear both his parents who were both business people talk about business. At age 18, he would buy and sell goods he purchased from Hong Kong and sell it to cover his travel expenses and make a profit.

AFICIONADO GROWS IN TAIWAN

Aficionado Perfumes and Personal Care president and CEO Joel Cruz continues to lead his company towards growth as he recently renewed his partnership with Fil-Asiatico of Taiwan…

“AWIT SA MARAWI” EXCEEDS GOAL, THANKS TO JOEL CRUZ

When the Lord of Scents, Joel Cruz conceived the fundraising concert “Awit sa Marawi,” his goal was to raise P3.5-Million for the benefit of those affected by the ongoing conflict…