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Joel Cruz Is Gawad Amerika 2012 Awardee For Philanthropy

By CRISPINA MARTINEZ-BELEN
December 9, 2012, 10:36am
GAWAD AMERIKA Awardee Joel S. Cruz, his mother Milagros Cruz, and sister Marilou Regis
GAWAD AMERIKA Awardee Joel S. Cruz, his mother Milagros Cruz, and sister Marilou Regis

 

Congratulations to fragrance entrepreneur Joel Cruz for being the recipient of the Gawad Amerika Award 2012 for Philanthropy. He received the award during the 10th Annual Gawad Amerika Awards held last Nov. 3, 2012 at the Celebrity Centre International in Hollywood, California. The awards were bestowed by the Gawad Amerika Foundation headed by Charles Simbulan.

This is the second time the President and CEO of brands Aficionado Germany Perfume, Joel Cruz Signatures and AFSS-Aficionado Apparel received an award Gawad Amerika, the first being the recognition he received last year as “Outstanding Entrepreneur in the Fragrance Industry.”

As a way of giving back for his success in business, Joel does community service through humanitarian works. This is his corporate social responsibility. It has been tradition for him and his employees to support various charity organizations, something they’ve been doing for the past eight years whenever the company, Central Affirmative Co. Inc., now on its 12th year, celebrates its anniversary.

It has been a memorable experience for The Lord of Scents in 2009 when he was invited to join the reality TV show “Celebrity Duets Season 3” wherein he emerged as champion via text votes. His P1-million cash prize was donated in full to his favorite charities: Hospicio de San Jose, Asilo de San Vicente de Paul, Tahanang Walang Hagdanan, K.I.D.S. Foundation; Sisters of Charity, Atimonan Quezon Church, GMA Foundation, Red Cross, and a sampaguita vendor in Quiapo church.

In 2011, the Cruz family was invited to the Dusit Thani Hotel Family Christmas Tree contest via Facebook votes. Joel’s Christmas tree used recycled perfume bottles as design elements to create an ice sculpture-like effect atop bases of glass cubes showcasing Filipino Christmas traditions. Their cash prize of P200,000 was donated to the charity of his choice, the Hospicio de San Jose.

Joel’s companies continue to grow and one of his advocacies is to empower people and become self-reliant by engaging in business. He believes in the biblical passage “Don’t give man fish, teach man how to fish.” His company encourages people with entrepreneurial spirit to become business partners through opportunities in Franchising, Dealership, Distributorship, Wholesale, International Sales and Toll Manufacturing or Personalized services.

Joel’s companies operate where he started his home-grown business, in Sampaloc, Manila but he has manufacturing operations in Meycauayan, Bulacan generating employment in said communities.

 

 

Source: http://www.mb.com.ph/articles/384920/joel-cruz-is-gawad-amerika-2012-awardee-for-philanthropy

 

 

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